Alberta Motor Association has served Albertans since 1926, operating as a multi-service organisation providing roadside assistance, insurance, travel services, registry support, and member rewards across the province. The organisation represents over one million members and operates a 24/7 roadside assistance network featuring towing and vehicle rescue capabilities.
The association's service portfolio extends beyond emergency roadside support to include insurance products tailored for Albertans, travel booking and planning services, vehicle registry assistance, and automotive care offerings. Members benefit from a rewards programme providing everyday savings, whilst the organisation publishes AMA Insider magazine covering road safety, travel, community events, and automotive guidance.
Alberta Motor Association partners with CAA and AAA, positioning itself as an advocate for traffic safety, consumer protection, and crime prevention. The organisation maintains a century-long operational history in Alberta communities, underpinned by its emphasis on reliability - particularly through what it describes as the province's most dependable towing and rescue fleet.
