AND Digital is a UK-based technology services company founded in 2014 that helps organisations build digital capabilities and deliver software and data solutions. The firm employs approximately 1,600 people across the United Kingdom, Europe, and the United States, organised into 25 autonomous business units called "Clubs", each comprising around 90 multi-disciplinary experts.
The company operates through a proprietary "Guide, Build, Equip" model. Projects begin with problem validation and discovery work alongside clients, move into hands-on delivery of applications, APIs, websites, cloud platforms and data solutions, and conclude with coaching and capability transfer to ensure client teams can sustain the work independently. This approach to upskilling is central to AND Digital's stated mission of closing the digital skills gap.
Service delivery combines the autonomy of small teams with resources typical of larger organisations. The firm's technical scope spans software development, data platforms, cloud infrastructure, and product discovery, with particular emphasis on transferring lasting capability to clients rather than creating dependency on external expertise.