AssistRx

AffirmedRx is a next-generation Pharmacy Benefit Manager (PBM) founded in 2021 with a mission to transform healthcare by bringing clarity, integrity, and trust to an industry often plagued by opacity. As a Public Benefit Corporation, we operate with a commitment that goes beyond shareholder value - we're legally required to consider the impact of our decisions on all stakeholders, including patients, employers, and communities. Our team of clinicians and industry experts champions transparency through practices like passing 100% of rebates directly to clients and offering complete data ownership and audit rights. At AffirmedRx, we believe that when our employees thrive, our business thrives, and our clients can deliver the highest quality pharmacy benefit solutions. We've intentionally built a workplace culture where good people come together to do good work, guided by core values of honesty, empathy, accountability, respect, and transparency. We're not just providing services - we're leading a movement toward authenticity and humility in healthcare, combining cutting-edge technology with human interaction to eliminate frustration at the pharmacy level and ensure patients receive the best value.

At SmithRx, we believe transparency is the foundation of trust in healthcare. Our team challenges the broken pharmacy benefits system by putting our clients first - operating independently from insurance companies and pharmacies to ensure our incentives are 100% aligned with those we serve. We ship code and features that drive real cost savings, not empty promises. Our engineers build a unified technology platform that delivers auditable data you can actually verify, because we think healthcare pricing should be clear - every cost, every time. We're guided by three values that shape how we work: Courage, Integrity, and Together. These aren't just words on a wall. Our founder's personal journey through the healthcare system - from caregiving during his father's cancer battle to facing his own diagnosis - taught us that every interaction can contribute to healing when you remove unnecessary stress and opacity. We embrace the discomfort of challenging legacy systems because someone has to. Our culture balances autonomy with empathy, ownership with vulnerability. When one of us rises, we all rise.

In 2011, our founders discovered a troubling reality: Americans were paying wildly different prices for the same prescription medications, often with no way to compare costs or find savings. Co-founder Doug Hirsch had spent decades in technology at companies like Yahoo, but when he needed a simple prescription for his family, he was shocked by the opaque pricing system. Pharmacy prices varied dramatically by location, and consumers had no tools to navigate this confusing landscape. This insight sparked the creation of GoodRx - a platform designed to bring transparency and affordability to prescription drug pricing. What started as a simple price comparison tool has evolved into America's leading prescription savings platform. GoodRx now provides millions of Americans with access to free discounts, telemedicine services through GoodRx Care, and comprehensive healthcare information through GoodRx Health. The company has helped consumers save over $35 billion on medications since its founding, partnering with more than 70,000 pharmacies nationwide. Beyond savings, GoodRx delivers doctor-reviewed health content, medication information, and virtual care options - all with a mission to build better ways for people to find the right care at the best price.

LifestyleRx delivers insurance-covered virtual care for Type 2 Diabetes reversal. Our physicians guide patients through lifestyle changes to reverse the underlying process of diabetes. We are a focused health organization helping patients with Type 2 diabetes and other metabolic health problems change their lifestyle behaviours through a comprehensive, evidence-based approach. In just two years, our team has grown from 7 to 128 people, including more than one hundred doctors. We have treated over 15,000 patients, with the average patient achieving a 1.1 reduction in A1c. Our care is accessible at no cost to patients thanks to provincial health insurance in British Columbia, Alberta, and Ontario. This work is estimated to reduce provincial health expenditures by more than $150 million. LifestyleRx is pioneering the future of virtual healthcare with a goal to deliver 2 million diabetic remissions by 2030.

Tixr was founded with one goal: to fix a broken ticketing system. As industry outsiders and lifelong fans, they recognized that ticketing technology had fallen far behind the rest of eCommerce - most platforms were built before smartphones, social media, and the cloud. They bootstrapped this business in Santa Monica in 2013, laser-focused on building a modern, multi-dimensional operating system capable of servicing any event while doing right by fans. Today, Tixr is officially the largest, fastest-growing, privately-held primary ticketing and live event commerce marketplace in the world. The company powers leading brands across music festivals, sports venues, conventions, and cultural events in 48 countries. Their product-driven approach delivers elegant, innovative solutions to complex legacy problems that have long plagued the live events industry. With approximately $1 billion in yearly sales, over 500 enterprise partners, and 115% net revenue retention, the market has validated their mission to build a more stable, secure platform on modern infrastructure.

fundamental XR builds immersive medical training infrastructure that transforms how surgical teams learn and adopt complex procedures. The company creates virtual reality, augmented reality, mixed reality, and haptic-enabled surgical training simulations that act as flight simulators for surgeons. Combining extended reality (XR), haptics, and performance analytics, the platform helps medical professionals train more effectively, demonstrate competence, and reduce patient risk before ever entering the operating theatre. The patented HapticVR™ technology delivers realistic hands-on simulation without the constraints of traditional training methods. Built on a hardware-agnostic platform, fundamental XR enables scalable, high-fidelity training globally, removing the need for costly wet labs, animal testing, or cadavers. Trusted by leading healthcare institutions and MedTech companies including Philips Healthcare, Abbott Medical, Johnson & Johnson, and the Mayo Clinic, the organization has delivered over 500,000 training hours and achieved 95% skill retention rates across more than 200 healthcare institutions in 50+ countries worldwide.