Barceló is a Spanish family-owned tourism company established in 1931, with a workforce of more than 40,000 professionals. The group's operations are divided into hotel and travel segments, serving a global market.
The hotel division, Barceló Hotel Group, runs more than 300 four- and five-star hotels across 24 countries, offering over 65,200 rooms under brands such as Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts, and Allegro Hotels. The travel division is managed through Ávoris Business Corporation.
Barceló ranks as the second-largest hotel chain in Spain and among the top 30 worldwide by number of rooms. In 2024, the company recorded annual business volumes of 7,551.6 million euros, with 91% of suppliers being national and 35% local. It has been awarded Best Hotel Management Company in the World at the World Travel Awards and is the only Spanish brand in the top 10 world's strongest hotel brands.
The company emphasizes responsible tourism and holds sustainability certification with GSTC. Its geographic presence extends from Mallorca, Spain, to operations in 24 countries globally.
