In 2021, Judy Thelen and Eliot Frost met in New York City after undergrad and built their relationship around exploring the city's restaurant scene. They were constantly searching for the very best places to eat, but struggled to find reliable reviews or a good way to track their dining adventures. This frustration sparked a realization: food lovers needed a better solution to consistently find and track great restaurants.
Determined to solve this problem, they envisioned a product where you no longer had to search endlessly - one that knew your tastes and told you exactly which places you would love at the click of a button. That vision became Beli, an app that lets users track, share, and discover restaurants through organized lists and maps. Today, Beli has emerged as one of the fastest-growing consumer platforms, changing how millions of people explore restaurants by combining the social aspects of dining with personalized recommendations based on your unique tastes.
