BETC is a full-service creative agency founded in 1994 and headquartered in Paris. Part of the Havas Group network, the agency operates globally with offices in Paris, New York, Shanghai, São Paulo, and London, and employs over 1,000 people across strategic, creative, and technology disciplines.
The agency works across multiple domains including branding, advertising, brand content, employer communication, internal communication, and health communication. BETC also provides consulting services focused on sustainable transformation, helping corporations navigate shifts in consumer behaviour and values.
The firm combines strategic expertise, creative capabilities, and technology proficiency to develop communication solutions for corporate clients. Its service offerings span traditional advertising and branding through to employer communication and internal engagement, with particular emphasis on helping companies address contemporary challenges in corporate responsibility and stakeholder communication.
