Block operates a diversified ecosystem of financial technology and commerce brands, all directed toward increasing access to the global economy. Founded in 2009 and headquartered in Oakland, California, the company was formerly known as Square, Inc. before rebranding in December 2021. Its portfolio spans payments, financial services, music streaming, and cryptocurrency infrastructure.
The company's core offerings include Square, which provides commerce and financial services to merchants of all sizes; Cash App, a leading peer-to-peer payment platform for sending, spending, and storing money; and Afterpay, a buy-now-pay-later service. Block also operates TIDAL, a music streaming platform; Bitkey, a self-custody cryptocurrency wallet for Bitcoin; and Proto, a suite of Bitcoin mining products and services.
Block's strategic approach treats these brands as interconnected components addressing different dimensions of economic access. The company is publicly traded on the New York Stock Exchange under the ticker XYZ.
