Bob W operates a network of fully equipped short-stay apartments across 17 European cities, including Helsinki, London, Amsterdam, Berlin, and Munich. Founded in 2018, the company positions itself at the intersection of hospitality and technology, offering properties in handpicked neighbourhoods that blend the flexibility and local character of apartment rentals with hotel-standard services and reliability.
The company's core offering combines mobile check-in technology, fully equipped kitchens, and complimentary gym access with a commitment to sustainability - all stays are 100% carbon-offset. With a Series B funding round of €40 million, over 160 employees, and a net promoter score of 76, Bob W has established itself as a meaningful player in Europe's tech-enabled accommodation market. The company targets both leisure and business travellers seeking accommodation that transcends the conventional apartment-or-hotel binary.
The technical infrastructure supports a largely autonomous guest experience through digital check-in systems and property management platforms. Operations span multiple European markets, with the company managing inventory, guest services, and sustainability initiatives across its distributed portfolio. This approach requires integration of technology, supply chain management, and customer service operations at scale.