BONANA is a European growth and revenue-operations consultancy headquartered in Utrecht, Netherlands. Its technical work centres on CRM implementation - primarily HubSpot - alongside marketing automation, data migration and integration, workflow optimization and customer data platforms. The firm also builds customer-focused websites and portals, and works on clients' wider sales and marketing technology stacks, connecting these systems to go-to-market strategy.
Engagements typically combine several services: commercial strategy design with HubSpot implementation, including data migration and integration; the development of customer-facing websites and portals as part of clients' commercial infrastructure; an Optimization Center supporting ongoing improvement of processes and technology; and BONANA Academy, which delivers training, playbooks, webinars and knowledge resources to build client capabilities.
The company operates within a nine-partner ecosystem spanning HubSpot, Shopify, n8n, Oneflow, Aircall, Modjo, GetAccept, DealHub and Introw. It serves clients in SaaS and technology, professional services, e-commerce and retail, and energy and sustainability. BONANA was founded on the observation that fragmented tools, processes and data slow growing companies; its approach brings marketing, sales and customer service together rather than managing them separately.
