Brand New Day is a Dutch online bank and pension provider, founded in 2009 and headquartered in the Netherlands. The company offers savings accounts, investment accounts, and pension savings products to retail clients, with deposits covered under the Dutch Deposit Guarantee scheme. It currently manages over €8 billion in assets.
The platform serves four distinct client segments: individuals, self-employed professionals (ZZP), directors and major shareholders (DGA), and employers seeking collective pension solutions. Investment products are built around broadly diversified index funds, with a stated emphasis on low costs and long-term returns. Operations are run on a largely tech-driven model, with the stated goal of making pension building and investing as accessible as possible.
Brand New Day positions itself as an alternative to traditional banks, combining digital infrastructure with personal service. Its product range sits at the intersection of retail banking, fintech, pension administration, and wealth management - all delivered through a single online platform.
