Carwow operates one of Europe's largest online car marketplaces, connecting drivers with trusted dealers across the UK, Germany, Spain, and Portugal. Founded in 2010, the platform has served over 12 million customers and facilitated nearly £3 billion in on-site purchases, with £1.8 billion in total vehicle value listed for sale. The company expanded significantly in 2024 through the acquisition of Autovia Group, doubling its audience.
The platform combines e-commerce infrastructure with automotive content creation, operating a YouTube channel with nearly 10 million subscribers and over 1.1 billion annual views. Carwow's technical foundation supports marketplace operations across multiple countries, handling dealer networks, pricing data, vehicle listings, and customer matching at scale. The company has demonstrated sustained growth, achieving over 50% year-over-year expansion.
Carwow employs over 350 specialists distributed across its four operating markets. The team works across online marketplace development, automotive e-commerce, and digital media production, addressing the technical and operational challenges of running a multinational automotive platform.
