Claravine, known as The Data Standards Company, builds software that standardizes taxonomies, naming conventions, and metadata at the point where data is created. Its customers are brands and agencies managing large volumes of digital-experience and marketing data, where inconsistent naming and fragmented metadata produce silos and unreliable measurement. The company's approach is to enforce standards upstream, so that data is structured correctly before it enters downstream systems.
The firm's main product is The Data Standards Cloud, a platform that lets enterprises define, apply, and connect data standards across their technology ecosystem. Rather than reconciling messy data after the fact, the platform sets rules for taxonomies, naming conventions, and metadata at source, aiming to turn disconnected data silos into connected performance data. A quarter of the Fortune 100 use the platform.
The technical domains involved include data standardization, data integrity, taxonomy and metadata management, naming conventions, data governance, and marketing data management. Work spans enterprise-grade tooling for governance and the data pipelines and integrations needed to apply those standards across a customer's stack.
Claravine describes its mission as removing “drama” from data and fostering shared understanding across people, teams, and technology. It frames its client outcomes in terms of faster decisions, greater agility, and increased return on investment.
