Cloudinary is an image and video API platform founded in 2012 by three developers. It enables companies and development teams to upload, transform, optimize, and deliver visual media at scale - managing the full lifecycle of images and videos through a comprehensive suite of APIs, integrations, and tools.
The platform operates at significant scale, managing over 80 billion assets for millions of developers and more than 10,000 companies worldwide. Its technical scope spans image and video processing, media asset management, transformation pipelines, performance optimization, and content delivery - removing the need for teams to build and maintain that infrastructure themselves.
Cloudinary's core domains include:
- Image and video upload, storage, and asset management
- Programmatic media transformation and optimization
- Content delivery via CDN
- APIs and integrations for web, mobile, and omnichannel delivery
- Automation of media workflows across the full asset lifecycle
The company serves a broad range of customers - from individual developers to large enterprise brands - across digital channels. Its platform is designed to abstract the complexity of visual media infrastructure, allowing engineering teams to focus on building rather than maintaining pipelines.
