Confido builds an AI operating system for Consumer Packaged Goods (CPG) brands that sell into brick-and-mortar retail. The company's platform integrates cash application, deductions management, disputes, trade promotion management, forecasting, demand planning, and analytics into a single source of truth, serving accounting, finance, sales, and operations teams. It currently serves over 200 leading CPG brands collectively managing more than $20 billion in revenue, processing millions of transactions annually and forecasting billions in retail sales.
The technical work spans artificial intelligence, machine learning, demand planning, forecasting, and analytics. Confido has raised $20 million in Series A funding and is headquartered in New York City, where it maintains an in-office culture.
