In 2019, Thomas Kragelund and Tejs Rasmussen founded Creative Force with a clear mission: to solve the complex content production challenges facing modern e-commerce brands and retailers. The founders, who had previously built and sold Pixelz (an AI-powered retouching vendor), identified a critical gap in the market - creative teams were drowning in manual processes, disconnected tools, and inefficient workflows that prevented them from scaling content production effectively.
Creative Force emerged as the answer: an AI-native content production management platform that orchestrates people, assets, and services from end to end. The company has grown from a startup spun out of Pixelz's workflow software division to a global SaaS company with offices in Boston, Holstebro (Denmark), and Hanoi (Vietnam), plus remote team members across the US and Europe. Trusted by many of the world's most prominent retailers, brands, and commercial studios, Creative Force embeds large language models and computer vision at every step of the content creation workflow, automating routine work while keeping humans in the loop for creative decisions.
