CU Student Choice connects student borrowers and their families with credit unions across the United States to finance higher education. The company operates in the Higher Education Finance and Consumer Lending sectors, facilitating private student loans for undergraduate and graduate studies as well as refinancing options for existing student debt. Its network includes over 220 credit union partners.
The company's model emphasizes the benefits of credit union membership, which it states include lower interest rates, flexible repayment terms, and personalized customer service. CU Student Choice reports having assisted over 138,000 families with financing and more than 67,000 borrowers with loan payoff or refinancing.
Its two primary products are Private Student Loans and Student Loan Refinancing, both offered through its credit union partners. The service is available to families throughout the United States.





