DrinkPrime operates an IoT-enabled water purifier subscription service across India, renting RO, UV, Copper and Alkaline purifiers to households under monthly plans starting at ₹299, with installation, delivery, relocation and lifetime maintenance included. Founded in 2016 and headquartered in Bengaluru, the company serves over 3 lakh households in nine major cities, among them Delhi NCR, Hyderabad, Chennai, Mumbai, Kolkata and Pune.
The engineering work spans connected devices and smart appliances, water purification technology, mobile application development, and data and analytics for water quality reporting. Purifiers are instrumented to report on usage and filter health, and the DrinkPrime Mobile App lets customers track water consumption, monitor filter health and generate personalised water quality reports. Building and operating this fleet at scale requires sustained work on IoT connectivity, device telemetry and analytics pipelines that translate sensor data into customer-facing reports.
Subscription plans are sold as Flexi Plans, which are short-term, and Advantage Plans, which are long-term. The underlying commercial model removes upfront hardware costs for customers, which shifts the operational burden onto the company's service and maintenance infrastructure - a technical problem as much as a logistics one.
DrinkPrime describes itself as technology-first and mission-driven, with a stated aim of making safe drinking water accessible and affordable for urban households. Its stated focus areas include customer convenience and tech-enabled service support.
