Encoura is an educational data science, technology, and research organization serving higher education institutions in the United States. Founded in 1972, the organization provides a suite of integrated services to colleges and universities, combining research, data analytics, and marketing solutions. The Encoura Platform unifies these capabilities, offering institutions tools for research, data science, and operational services.
The company's technical work centers on data science, educational technology, and research. Its product portfolio includes Eduventures Research for institutional research, enrollment and digital marketing solutions, lifecycle engagement tools spanning the student journey from enrollment through alumni relations, and student success programs focused on retention. Together, these offerings support institutions across enrollment management and student outcomes.
Encoura serves more than 2,000 member institutions across the United States. The organization rebranded from NRCCUA in 2017 and acquired Ruffalo Noel Levitz (RNL) in October 2025 to broaden its capabilities in higher education services.
