Fabulous develops well-being applications that leverage behavioral economics, psychology, and data science to support habit formation and routine building. The company's technical approach integrates these domains to create evidence-based tools for personal improvement.
Its product suite includes a main habit-building app that applies behavioral science to break goals into small, manageable behaviors, alongside specialized tools for ADHD organization, healthy eating, and sleep tracking - all designed using evidence-based techniques.
Fabulous reports a user base of 37 million and has received industry recognition, such as the App Store's Best Self-Care App award and Google Material Design Awards, indicating broad adoption and design quality.
The company's culture is rooted in academic research, with origins from Duke University, emphasizing a focus on real-world impact through its applications.
