FIRST. Best in Sports is a Tier-1 sportsbook technology provider that builds high-performance sportsbook engines for operators competing with the largest brands in regulated markets worldwide. The company's platform processes billions of messages daily, underpinning work in high-volume real-time data processing, sports data delivery and data-driven trading.
Technical work spans sports betting infrastructure and sportsbook engine development, alongside API-based platform deployment and player engagement technology. The product suite includes SportOS API, an API-based deployment option designed for fast operator launches without sacrificing scalability or performance, and turnkey managed services for fully managed sportsbook deployment. The comprehensive sportsbook platform comprises cash-out functionality, early payout options, bet builder tools, player props, fast markets and omnichannel loyalty programs.
The company serves more than 75 live operators across over 10 regulated markets on three continents, and holds licences from the Malta Gaming Authority in Malta and the Swedish Gambling Authority in Sweden. It operates within strict regulatory frameworks across the markets in which it works.
FIRST was founded by former SBTech leaders who have built and scaled global Tier-1 sportsbooks. The team numbers more than 500 experts distributed across three continents, with stated expertise in sports betting infrastructure, data-driven trading and next-generation player engagement. The company was named Sportsbook Supplier of the Year at SBC Summit Lisbon and the EGR B2B Awards 2026.
