Flow Automotive builds and operates the digital systems behind an automotive dealership group: mobile applications, online vehicle-shopping platforms, automotive financing tools and FlowRewards, a customer loyalty programme. These sit alongside the group's core operations in vehicle sales and full-service maintenance and repair, which are provided at every dealership location. The company employs more than 2,200 people and has been in business since 1957, when it began as a used-vehicle seller in Winston-Salem, North Carolina.
The group runs 54 new and used vehicle franchises across 10 cities in North Carolina and Virginia, representing 26 manufacturers. Each site combines retail with a full-service centre for vehicle maintenance and repairs. Technical work spans the customer-facing digital estate as well as the operational systems supporting service, financing and rewards.
Flow Automotive states that it values making the car-buying process easy, transparent and fun, and that it emphasises personal service and keeping commitments to customers. It invests in employee training and technical instruction, promotes from within, and supports community service and nonprofit organisations in the cities where it operates.
