Flutter International is a division of Flutter Entertainment plc and operates as the world's number one sports betting and iGaming operator. The division manages a portfolio of market-leading brands across multiple global markets, serving over 35 million customers. Its brands hold the number one market position in the UK, Ireland, Italy, and Australia.
The company's portfolio includes a range of well-known betting and gaming brands: PokerStars, Betfair International, Paddy Power, Sky Betting & Gaming, Sisal, tombola, Adjarabet, Junglee Games, and MaxBet. These brands operate across Europe, South America, Australia, and other regions.
Flutter International uses a federated operating model that allows its individual brands autonomy to lead in their local markets while benefiting from the scale and resources of a global group. The company's stated culture emphasises innovation and a drive for improvement across its operations.
