For too long, investing has been complicated and expensive, keeping millions of people from making the most of their savings. Freetrade exists to break down these barriers and democratize access to the stock market. The company pioneered commission-free investing in the UK when it launched in 2018, challenging traditional brokers who charged high fees that ate into ordinary investors' returns.
Today, Freetrade serves over 1.6 million users with a self-directed investment platform that makes it simple to build wealth through stocks, ETFs, mutual funds, and more. Whether saving for a home, a rainy day, or retirement, customers can invest commission-free across UK, US, and European markets. With tax-wrapped accounts like ISAs and SIPPs, fractional shares, and a modern cloud-native platform, Freetrade is reshaping how people invest - putting the power of the markets into everyone's hands without the friction and costs of traditional finance.
