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Fuel Industries logoFI

About

Fuel Industries was a digital youth engagement and interactive marketing agency founded in 1999 and headquartered in Ottawa, Ontario, Canada. Working with global brands, the agency built branded digital experiences aimed at youth audiences. Its client roster included McDonald's, Lucasfilm, Microsoft, Coca-Cola, Mattel, DreamWorks, Warner Bros., Disney and Hasbro. In 2012, iMedia named the firm one of its 25 Agencies to Watch.

Technical work spanned mobile AR, AI-powered experiences, immersive virtual worlds and mobile applications. Products included branded virtual worlds for Fortune 500 clients, mobile apps and AR experiences for youth audiences, digital loyalty programmes and experiential marketing campaigns that combined digital and interactive elements. The agency's industry coverage ranged from entertainment and film to food and beverage, technology, and toys and consumer products.

Note: Fuel Industries declared bankruptcy in 2017 and ceased operations, having traded for nearly two decades from 1999.

Markets

Advertising
Digital Marketing
Entertainment
Youth Marketing

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