Fullpath builds a Customer Data and Experience Platform (CDXP) designed specifically for automotive retailers. The platform consolidates fragmented first-party data from the various systems a dealership operates - CRM, website, advertising, and more - into a unified data layer, then applies AI and marketing automation on top to generate personalised customer experiences across email, SMS, digital advertising, and website channels.
The core technical challenge Fullpath addresses is data fragmentation in automotive retail: dealerships typically run multiple disconnected systems, making it difficult to act on customer data in a coherent way. Fullpath's platform brings that data together and enables VIN-level marketing, multichannel campaign orchestration, and agentic CRM capabilities - replacing broad-brush outreach with intent-based messaging triggered by individual customer signals.
The platform is used by over 2,000 dealerships across North America, making it one of the more widely deployed solutions of its kind in the automotive retail market. Engineering at Fullpath spans data unification pipelines, applied AI for personalisation and automation, multichannel campaign orchestration, and CRM tooling - all within a domain where the data models and buying cycles are specific to how car dealerships operate.
