Nonprofits deserve better technology. That was the premise that launched Fundraise Up in 2017, after encountering too many donation forms that were exercises in mental gymnastics rather than easy ways to give. The company introduced nonprofits to the checkout - a technology typically used on e-commerce websites to increase sales conversion - and hypothesized that for-profit practices driving sales growth would similarly lead to greater giving for nonprofits. It was the right call.
Today, Fundraise Up serves 3,000+ nonprofits globally with a team of 300+ members. The platform is the first to use predictive AI in donor experiences, helping organizations like UNICEF USA, The Salvation Army UK, the Canadian Red Cross, and the American Heart Association increase revenue through improved conversion, modern payment methods, and personalized giving experiences. Built and based in Brooklyn, New York, Fundraise Up continues its mission to unlock the world's generosity potential by optimizing how people give.