We're on a mission to shine a light on the world of money for families and empower parents to raise financially-smart kids. Every child deserves the opportunity to become financially healthy and happy, and that's what drives us every single day. Through our debit card and app, kids learn to earn, save, spend wisely, and even invest - all with parental guidance every step of the way. Parents can automate allowance, assign chores, set flexible spend controls, and invest for their family's future together.
What started in 2014 has grown to serve over 6 million parents and kids, and we're just getting started. Beyond money management, we've built a safety hub that includes location sharing, SOS alerts, crash detection with 911 dispatch, and driving reports. We believe in building bright futures through strong values - be bold, make your mark, win together, and live the mission. When we're not building products, we're standing up for underserved families through volunteer work in our hometown of Atlanta and providing free educational resources for teachers across the country.