Groov exists to unlock human potential - for individuals building everyday resilience, and for workplaces striving to create healthier, high-performing teams and the cultures that sustain them. The old ways of supporting people are broken. Surveys surface issues too late, EAPs are underused, and one-off training rarely sticks. Groov brings science, services, and technology together in one system that helps leaders act early, providing real-time organisational intelligence on networks, patterns of work, engagement, and psychosocial risk.
Beyond the workplace, Groov makes preventative mental health support accessible to everyone through the Groov app and Ask Groov. Their partnerships with organisations like Health NZ and AIA Vitality extend this reach to thousands across New Zealand and beyond. Co-founded in 2018 by Sir John Kirwan and serial entrepreneur Adam Clark, Groov is building the human operating system for individuals, teams, and organisations - one that helps people feel better, perform better, and unlock their full potential.
