Harley-Davidson is a global motorcycle manufacturer and lifestyle brand founded in 1903, headquartered in Wisconsin. The company operates across segments including Touring, Large Cruiser, and Trike motorcycles, with additional business in Parts & Accessories, Apparel & Licensing, and Financial Services. Its dealer network spans more than 100 countries.
The company has a strategic focus on electric mobility through its LiveWire electric motorcycle brand, which represents its efforts in pioneering electric vehicle technology. This positions Harley-Davidson within the evolving automotive technology landscape.
Harley-Davidson's technical work supports a business with over 120 years of operation, involving engineering, digital systems, and connected vehicle technologies. The company operates manufacturing facilities in Wisconsin and Pennsylvania, alongside its global distribution network.
