Hedra is a frontier AI lab focused on generative media, developing models that transform how creators and marketers produce content. The company's technical work spans multimodal AI and video generation. Its primary product, Hedra Studio, is a creation platform powered by Character-3, which the company describes as the first omnimodal model in production; it jointly processes image, text, and audio inputs for video generation.
The platform is used by 10 million users and, according to the company, powers creative workflows at 20% of the Fortune 500. Hedra's industry verticals include creative workflows, marketing, and content creation. The company has raised $45 million in funding.
Hedra's team is composed of researchers and engineers, with a stated focus on building simple software.
