In 2006, three University of Nebraska-Lincoln students - David Graff, Brian Kaiser, and John Wirtz - recognized a fundamental gap in how sports teams captured and learned from video. While coaches and athletes at elite levels had access to sophisticated analysis tools, everyone else struggled with cumbersome tapes and limited insights. The founders built Hudl to democratize sports performance analysis, starting with a partnership with the University of Nebraska football team for the 2007 season. What began as a simple solution to streamline film review has evolved into a comprehensive sports technology platform that serves teams at every level of competition.
Today, Hudl powers more than 200,000 teams globally across 40+ sports, serving over 6 million users from youth leagues to professional organizations. The company's ecosystem encompasses smart cameras that automatically capture every second of action, video analysis platforms that transform raw footage into actionable insights, wearable performance trackers, and fan engagement tools that bring communities closer to the game. With products like Sportscode for customizable analysis, Wyscout for soccer scouting, Statsbomb for advanced football analytics, and the Focus line of automated cameras, Hudl has become the operating system for modern sports performance. Headquartered in Lincoln, Nebraska, with offices worldwide, the company continues to expand its capabilities through strategic acquisitions and innovations that help teams see their game differently.