Imagination Technologies is a British semiconductor and software design company founded in 1985, headquartered in Kings Langley, Hertfordshire. The company develops silicon and software intellectual property for use in graphics processing units, compute acceleration, and artificial intelligence inference at the edge. Its technologies serve automotive, mobile, consumer electronics, and data centre markets globally, with products based on Imagination IP used by billions of people.
The company's PowerVR architecture, now in its thirteenth generation, represents its core GPU offering. This architecture is designed to optimise performance-per-watt efficiency, a critical metric across the industries Imagination serves. The company has also pioneered hardware-based ray tracing for mobile devices, extending graphics capabilities to resource-constrained environments.
Imagination's technical domains span parallel processing architectures, next-generation graphics, and compute acceleration for edge-based AI inference. The company positions its IP to enable customers to achieve competitive advantages in their respective markets, with emphasis on optimising power consumption, performance metrics, and area constraints - collectively referred to as PPA optimisation.