Interactive Paper operates at the intersection of physical print and digital marketing. The Vienna-based company embeds near-field communication (NFC) chips into printed materials, allowing consumers to unlock digital content by touching the material with a smartphone. This technology spans its product suite - Touch, Tap, and Scan - each designed to drive engagement for brands across sectors including pharmaceuticals, consumer electronics, cosmetics, and manufacturing.
The company's approach has measurable environmental implications. Its process requires 93% less paper than traditional advertising methods, and 82% of every Interactive Paper product is recyclable through standard paper waste streams. This positions the technology as a sustainability-oriented alternative in the print marketing supply chain.
Core technical work involves NFC hardware integration, interactive print engineering, and digital marketing platform development. The team is based in Vienna.
