Joaia operates a platform for creating and distributing AI-powered local guides. These guides are digital avatars based on real, fictional, or historical personalities, designed to provide travelers with localized knowledge about a destination's culture, history, and attractions.
The company's core technical work spans artificial intelligence, natural language processing, and avatar generation. Its platform enables creators - individuals or organizations - to build these AI guides and deploy them across various digital channels, including websites, mobile apps, and on-site interactive touchpoints.
Joaia's products serve the travel, tourism, cultural heritage, and destination marketing sectors. The platform allows destination marketing organizations, cultural institutions, and other content creators to package local expertise into interactive, personality-driven digital experiences for visitors.
