In 2020, founders Samir El-Sabini and Anders Orsedal noticed something that was holding digital entrepreneurs back: the financial tools built for modern businesses simply weren't keeping up. Having run companies in e-commerce and performance marketing themselves, they felt the pain firsthand - endless receipts to chase, payments to reconcile, funds to shuffle, and a constant nagging worry about whether everything was where it needed to be. Traditional banks didn't understand the unique needs of online businesses, and the fragmented stack of financial tools was costing teams time they couldn't afford to lose. So they built Juni - a financial companion designed from the ground up for e-commerce and digital entrepreneurs.
Today, Juni offers a powerful platform that brings together business banking, spend management, financing, and automated accounting in one seamless experience. Licensed as an electronic money institution with the Swedish Financial Supervisory Authority, Juni provides multi-currency accounts, smart virtual cards with cashback, flexible credit options, and deep integrations with accounting software like Fortnox. With AI-powered automations that can cut manual admin by 80%, Juni is on a mission to make it easy for passionate people to start, build, and grow companies - giving finance teams the clarity, control, and confidence they need to focus on what truly matters: building their vision.