JW Player, founded in 2004 as the creator of the first embeddable web video player, provides online video technology and monetization infrastructure to publishers, media businesses, and brands. Its platform handles video playback, cross-platform distribution, and ad targeting, delivering over 30 billion video plays and ad impressions each month to more than one billion unique users globally. The company serves over 7,000 customers, including 80% of the top 25 Comscore US publishers, with its player embedded across properties such as Accuweather, Axel Springer, and Dotdash Meredith. Brands including American Express and Citi use its ad-targeting capabilities against publisher video inventory.
The company has offices in New York, London, Plymouth, Eindhoven, Skopje, and Singapore, and employs around 263 people. JW Player has merged with Connatix to form a combined entity operating under the name JWX, positioning the combined business to offer publishers and advertisers an integrated video technology and ad solutions platform.
Engineering and product work at JW Player spans several technical domains, including:
- Embeddable video player development and multi-format content delivery
- Cross-platform video distribution at scale
- Video advertising, ad targeting, and content monetization
- Intelligent video technology and analytics
