Laurel provides an AI-powered time platform built specifically for professional services firms. The system automatically captures work activity and reconstructs how professionals spend their days, then generates accurate timesheets and connects time data to business outcomes. It serves large accounting, consulting, and law firms including EY, Grant Thornton, and Reed Smith, among hundreds of others.
The platform processes over $5 billion in gross market value annually for its customers. Firms using Laurel report profit increases of 4–11%, with professionals capturing an average of 28 additional billable minutes per day. The company was founded by a former litigator and is backed by investors including IVP, Google Ventures, and 01A.
Laurel prioritises enterprise-grade security through field-level encryption and regional data processing capabilities. The product reflects deep expertise in artificial intelligence combined with understanding of how professional services firms operate, particularly the constraints of manual timekeeping that requires billing in six-minute increments.
