MAI is a seed-stage startup founded in 2024 that has raised $25 million to build AI-powered advertising technology. The company's platform uses autonomous AI agents to automate and optimise performance marketing for small and mid-sized businesses, an approach intended to make advanced ad tech accessible to companies that lack large marketing teams or budgets.
The platform deploys AI agents that handle campaign creation, bid adjustments, budget pacing, and performance optimisation across multiple advertising platforms simultaneously, operating around the clock. MAI's technical work spans AI agent development, advertising technology, performance marketing automation, and data analysis, with a particular focus on the eCommerce vertical.
By automating tasks that traditionally require dedicated specialists and significant manual effort, MAI targets a gap in the ad-tech market: bringing enterprise-grade optimisation capabilities to smaller businesses through autonomous systems rather than conventional software tools.
