Marshmallow is an insurance and financial services technology company founded in 2017. Based in London with an office in Budapest, the firm uses data science to offer car insurance, home insurance, and car finance products tailored to newcomers and migrants in the UK. Its approach assesses driving experience from any country, aiming to provide fairer pricing than traditional insurers. The company is regulated by the Financial Conduct Authority.
The firm has grown to over 700 employees and achieved unicorn status, having raised approximately £140 million in funding. It serves millions of drivers across the UK. Its technical work spans data science and insurance technology, building systems that process international driving records and risk data at scale.
Marshmallow's product suite includes car insurance that recognises international driving history, home insurance designed for the newcomer community, and a car finance product aimed at the same demographic. The company's stated mission is to make migration to the UK easier through access to essential financial products.
