Strategy, formerly known as MicroStrategy, is a pioneering enterprise analytics software company that has been transforming how organizations leverage data since 1989. The company provides cloud-native, AI-powered business intelligence solutions trusted by global leaders including Visa, Sony, Pfizer, Hilton, eBay, and KFC. Strategy's flagship Mosaic platform delivers a universal semantic layer that unifies fragmented data systems across Databricks, Snowflake, AWS, Google Cloud, and Microsoft Azure, enabling organizations to govern business metrics and deliver trusted AI at enterprise scale.
Beyond its software leadership, Strategy has distinguished itself as the world's first and largest Bitcoin Treasury Company, holding over 650,000 bitcoins worth approximately $59.69 billion as of November 2025. Under the vision of founder Michael J. Saylor, the company has pioneered corporate Bitcoin adoption, creating a unique value proposition that combines enterprise analytics with innovative treasury reserve strategies. Headquartered in Tysons Corner, Virginia with approximately 1,934 employees globally, Strategy serves thousands of customers across financial services, healthcare, retail, manufacturing, and government sectors, empowering them to make data-driven decisions that accelerate business outcomes.
