Monoprice is an American online retailer specializing in consumer electronics and accessories sold under its own private label. Founded in 2002, the company maintains its headquarters in Brea, California, with additional international offices. Its business model focuses on eliminating intermediary costs and excessive packaging to offer professional-grade products at lower price points.
The company's product range spans over 7,000 items across categories including cables and adapters for home theater and computing, audio equipment, networking solutions, gaming peripherals, and 3D printers. Monoprice leverages large-volume purchasing to achieve economies of scale, a core aspect of its operational strategy.
As an e-commerce retailer, Monoprice operates entirely through its online platform. The firm's approach centers on providing access to premium electronics without standard retail markups, targeting consumers seeking value in consumer technology products.
