In 1984, Joe Mansueto founded Morningstar in his Chicago apartment with a clear goal: to help investors make better decisions with independent, objective research. He noticed that the investment industry was filled with hidden agendas, confusing data, and conflicts of interest that made it difficult for everyday investors to know what they actually owned. So he created a company built on transparency and independence - one that would provide clear, unbiased analysis so investors could compare, assess, and decide with confidence.
Today, Morningstar empowers investors of every kind - from individuals managing their own portfolios to the world's largest financial institutions. With operations in 40-plus offices globally, the company provides connected data, independent research, investor-first tools, and long-term portfolio strategies. Morningstar challenges what's hidden, complex, and inefficient so nothing stands between investors and their goals, serving 4.2 million individual investors, 425,000 financial advisors, and thousands of institutions worldwide.
