Mytra develops software-defined 3D robotics and AI systems for automating material handling in warehouses and factories. Its core product combines hardware and software to move, store, and retrieve full pallets, using AI-driven route optimisation and a software-defined architecture designed to allow rapid changes of application without physical reconfiguration. The company was founded by former leaders from Tesla and Rivian.
The Mytra system targets a longstanding inefficiency in industrial operations: the movement and storage of materials, which remains one of the most common yet least automated tasks in warehousing and manufacturing. By applying software control across three physical dimensions, Mytra aims to replace rigid, fixed-infrastructure systems with a more flexible alternative suited to businesses that need to adapt quickly to shifting demand.
Mytra serves customers in warehousing, manufacturing, and supply chain logistics - industries under increasing pressure to improve throughput and operational agility. Its technology is positioned at the intersection of industrial automation and AI, reflecting a broader trend toward intelligent, software-first approaches to physical infrastructure.