Native operates a managed marketplace platform that connects brands, Students' Unions, universities, and students. Founded in 2015 and active in the UK and US, the company facilitates campus activations and campaigns designed to embed brands within student culture. Its integrated system provides a coordinated interface for all parties involved in these real-world experiences.
The platform's scale is significant, having facilitated over 5,600 brand campaigns that have engaged more than 2.5 million students. Native's network includes partnerships with over 80% of Students' Unions. The company reports a 91% success rate on its platform, where brands consistently meet or exceed their campaign goals, and claims action rates six times higher than conventional marketing methods.
A core function of the business is generating sustainable funding for Students' Unions through these brand partnerships. The model operates across industry verticals including student marketing, brand advertising, and campus activations, focusing on creating genuine connections rather than disruptive advertising.
