New Leader Manufacturing, a family-owned company founded in 1939, designs and builds equipment for the agriculture and municipal services sectors. Its product lines include crop nutrient applicators, Hi-Way deicing spreaders, and general road maintenance equipment. The company operates from facilities in Cedar Rapids, Iowa, and Indaiatuba, Brazil, supported by a dealer network of more than 150 partners.
The company's technical domains encompass manufacturing engineering, CAD design, laser cutting, and production techniques. Its operations are guided by an ISO 9001:2015 certification, with a stated commitment to process discipline, continuous improvement, and accountability.
