New Look is a British fashion retailer founded in 1969 by Tom Singh, starting from a single store in Taunton, Somerset. Today it operates more than 300 UK stores alongside a growing e-commerce platform and mobile app, serving over 10 million customers. The company positions itself as the No.2 womenswear brand for the 18–44 demographic in Britain.
Technology sits at the centre of New Look's current strategy. The business describes itself as a digital-first fashion destination, investing in e-commerce, mobile, and omnichannel infrastructure to combine its store network with digital channels into a seamless customer experience. Active areas of technical development include digital transformation, customer experience platforms, and sustainability initiatives.
The company's strategy is organised around four pillars: trend-led, accessible fashion; easy and inspiring customer experiences; seamless digital growth; and sustainable and ethical practices. Helen Connolly has served as CEO since 2022.
