New Objectives Studio GmbH is a Berlin-based AI-driven transformation company that helps enterprises modernize legacy systems through artificial intelligence. The company specializes in AI middleware - an orchestration layer that bridges modern AI applications, particularly large language models, with established enterprise systems such as ERP and CRM platforms. This approach enables organizations to transform disconnected tools into coordinated, scalable systems without replacing their existing infrastructure.
The company's methodology unfolds across three phases. AI Process Mining identifies automation opportunities within 2-3 days. AI Jumpstart then implements initial automation solutions over 3-12 weeks, followed by AI Rollout, which scales automation across teams and systems over 3-5 months. Beyond middleware, New Objectives offers services in AI process mining, automation orchestration, and enterprise software engineering.
New Objectives operates with a compliance-first orientation, adhering to GDPR and the EU AI-Act. The company counts Deutsche Telekom among its strategic partners and serves enterprises across various industries seeking to leverage AI for operational modernization. Its focus remains on practical, safety-conscious implementation methods tailored to organizations with complex legacy infrastructures.
