Noom is a digital health company founded in 2008 that combines psychology, technology, medication, and coaching to address chronic conditions including weight management, diabetes, and menopause. The company operates a consumer-facing platform and an enterprise offering that serves employers and health plans globally.
The core of Noom's approach is a psychology-based lifestyle change program grounded in cognitive behavioral therapy (CBT), which the company has refined over more than 15 years of operation. This program is paired with access to medications, including GLP-1 treatments, and ongoing human coaching. The company has recently introduced AI-powered tools, including Welli, a personal health assistant, and AI Body Scan technology, to support its behaviour-change platform.
Noom operates across two main segments: a direct-to-consumer application that has served millions of users worldwide, and an enterprise platform designed for large employers and health plans. The company's stated mission is to empower everyone, everywhere to live better longer, with an emphasis on making evidence-based health interventions accessible at scale.
