On, founded in 2010 and headquartered in Zurich, develops running footwear and cushioning technology. The company's core offering centres on its patented CloudTec® cushioning system, which delivers cushioned landings and powerful take-offs. On's products reach over 7 million athletes across more than 50 countries, with operations spanning from Portland to Yokohama.
The company operates across footwear design, cushioning technology, product engineering, and intellectual property development. Its approach draws on Swiss engineering principles, with a focus on innovation in running mechanics and athletic performance. On received the ISPO BrandNew Award in March 2010, recognising early distinction in sports equipment design.