Paradigm develops cloud-based software and digital tools for the building industry, spanning configuration, estimating, quoting, production, inventory management, delivery and in-home selling of complex building products. The company's engineering work covers AI-powered order automation, large language models, agent-assisted systems, enterprise integrations, mobile-first applications, and connections to ERP and manufacturing systems.
Its product line includes Paradigm Omni, which provides omnichannel configuration, pricing and quotation capabilities for complex building products; Paradigm Nexus, which extends configuration and quoting workflows into manufacturing ERP and production operations; and Paradigm Vendo, which supports contractors from appointment scheduling through the final customer contract. The stated aim of the tooling is to reduce errors and waste and to improve decision-making across modern construction workflows.
Founded in 1999 and headquartered in Wisconsin, the company was acquired by Builders FirstSource in 2021 and has operated as WTS Paradigm. It serves building products manufacturing, building materials distribution, retail building products, lumberyards, homebuilding, construction contracting and the wider building supply chain in the United States.
Alongside software, Paradigm offers consulting, implementation and training services, and provides 24/7 customer support.
